From premium challenger brand to household name
From premium challenger brand to household name
Brand, packaging and retail campaign support for Crosta Mollica as it grew from premium challenger to household name.
Client
CROSTA MOLLICA
CROSTA MOLLICA
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Description of work
Packaging, retail campaigns and product activations
Packaging, retail campaigns and product activations
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Challenge
Partner with a growing premium food brand to support its next stage of growth.
Founded in 2009, Crosta Mollica was born from founder James Orr’s love of Italy, its people and its food. After more than a decade in market, the brand underwent a transformation to increase recognition at shelf and strengthen its premium position.
As the business continued to grow, so did the scale and pace of its design needs. Crosta Mollica needed a creative partner who could support the day-to-day demands of a fast-moving portfolio, while helping shape the bigger moments that would define the brand’s next chapter.
Founded in 2009, Crosta Mollica was born from founder James Orr’s love of Italy, its people and its food. After more than a decade in market, the brand underwent a transformation to increase recognition at shelf and strengthen its premium position.
As the business continued to grow, so did the scale and pace of its design needs. Crosta Mollica needed a creative partner who could support the day-to-day demands of a fast-moving portfolio, while helping shape the bigger moments that would define the brand’s next chapter.
As the brand continued to grow, our role as trusted creative partner expanded into new territories.
As the brand continued to grow, our role as trusted creative partner expanded into new territories.
We supported the development of new product lines, including gelato and sweet biscuits, created new visual expressions for the core pizza range through studio photography, and designed a fully branded pizza van — complete with its own wood-fired oven — to take the Crosta Mollica experience on tour.
We supported the development of new product lines, including gelato and sweet biscuits, created new visual expressions for the core pizza range through studio photography, and designed a fully branded pizza van — complete with its own wood-fired oven — to take the Crosta Mollica experience on tour.
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Conclusion
£195m global sales • 50% YOY sales growth (from pizza) • 4th largest UK supermarket pizza brand
£195m global sales • 50% YOY sales growth (from pizza) • 4th largest UK supermarket pizza brand
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