Redefining the ‘dine at home’ experience

Sub-brand strategy and packaging design for Crosta Mollica’s Collezione Romana dine-at-home range.

Client

CROSTA MOLLICA

Description of work

Sub-brand and packaging design

Crosta Mollica Collezione Romana packaging

Challenge

Create a premium pizza range that celebrated regional Italian provenance, distinctive ingredients and the craft behind Roman-style pizza.

Inspired by the way Romans enjoy pizza, Collezione Romana brings a different kind of Italian classic to the table. Larger, thinner and crispier than its Neapolitan cousin, each 32cm pizza is almost 40% bigger than our Originale range. Made with exceptional ingredients and traditional methods, it’s finished with the distinctive leopard-spotted crust that comes from the fierce heat of a proper wood-fired oven — a Roman-style pizza, made for exceptional at-home dining.

Collezione Romana was designed to feel considered from every angle: rooted in provenance, shaped by craft, and inspired by the culture and character of Italy’s regions. Each recipe drew from a specific place, giving the range a rich sense of origin. We translated this into a distinctive packaging system, pairing ingredient-led imagery with editorial detail, regional topography and bespoke calligraphy by Betty Soldi. The result is a collection that brings Italian heritage into a more contemporary world — premium, characterful and unmistakably Crosta Mollica.